Releasing and Promoting Your Music
Give your music the promo campaign it deserves
The process of releasing and promoting your music should receive the same effort and attention as the recording. During this workshop we will look at:
- The design, printing and distribution processes for your release.
- Licensing your music for print and how royalties work.
- Setting up and running a traditional media campaign.
- Planning and scheduling your social media campaign.
- How to set up and run a Facebook and Instagram Ad campaign.
- Getting the most out of streaming services.
- How to amplify your campaign with the help of your fanbase.
Join the workshops mailing list:
"There are a lot of big impossible promises online around music marketing for independent musicians. What has been missing is a steady, practical and achievable plan to grow audiences and monetize your art in a genuinely understandable way. Until Gil Hockman. This is quite possibly the most powerful instruction manual for indie artists in the music biz"
"Gil Hockman is a freelance tutor and lecturer at Music Pool Berlin. His extensive experience makes him perfectly suited to teach our target group (aspiring and experienced freelance music creators). His workshops and courses are usually fully booked and we often have to organise repeat appointments due to the high demand."
"With many years experience in the business, Gil is right at the cutting edge of the ever moving target that is the music industry. Gil is exceptionally well versed in all of the numerous aspects necessary for the independent artist in 2021. Perhaps most importantly, he is an absolute pleasure to work with and forever open to accommodating a specific artist's needs and their intended outcomes. Highly recommended!"
"Gil Hockman has been a mentor for me through most of my music career. He’s great at identifying potential weaknesses, and then finding targeted ways to build good habits that strengthen them. His experience in (and knowledge of!) the industry is worth its weight in gold."
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