Find and Grow Your Audience
Creating an audience doesn’t have to be a mystery.
Finding and developing your audience is as essential to your career as your music. In this workshop we will look at:
- The long-term value of fans and what they really bring to your career
- The psychology behind becoming a fan. How these relationships can be created and nurtured.
- The various personal and industry channels we can use to to reach out to and stay in touch with our fanbase.
Once you understand these concepts, and using your own music as a guide, you will be introduced to a unique research method for identifying your place in the music world and discovering who and where your potential audience are.
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"There are a lot of big impossible promises online around music marketing for independent musicians. What has been missing is a steady, practical and achievable plan to grow audiences and monetize your art in a genuinely understandable way. Until Gil Hockman. This is quite possibly the most powerful instruction manual for indie artists in the music biz"
"Gil Hockman is a freelance tutor and lecturer at Music Pool Berlin. His extensive experience makes him perfectly suited to teach our target group (aspiring and experienced freelance music creators). His workshops and courses are usually fully booked and we often have to organise repeat appointments due to the high demand."
"With many years experience in the business, Gil is right at the cutting edge of the ever moving target that is the music industry. Gil is exceptionally well versed in all of the numerous aspects necessary for the independent artist in 2021. Perhaps most importantly, he is an absolute pleasure to work with and forever open to accommodating a specific artist's needs and their intended outcomes. Highly recommended!"
"Gil Hockman has been a mentor for me through most of my music career. He’s great at identifying potential weaknesses, and then finding targeted ways to build good habits that strengthen them. His experience in (and knowledge of!) the industry is worth its weight in gold."
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